Read our media release below:
Media Release – No Diet Day
The beginning – #HEARTeveryBODY
The initial #HEARTeveryBODY project was a collaboration between Women’s Health Clinic and local artist Kal Barteski in the summer of 2014. We created a “selfie station” that focused on self love, and encouraged everyone and anyone to come take a picture and share what you love about your body using the hashtag #HEARTeveryBODY.
What started as a small window display, took on a life of its own and was soon being promoted by national businesses on social media (ie. @penningtons) and well-known community members (Jen Zoratti), as well as being featured in many media outlets in Winnipeg. We had close to 200 people participate in this project, and thousands of engagements (from retweets, reposts and shares).
#HEARTeveryBODY was one of our most successful campaigns to date, and now we want to take it further.
Challenge your workplace to become a BODY PEACE ZONE for the week of May 2nd – May 6th!
Women’s Health Clinic is challenging 35 businesses to become “Body Peace Zones” for International No Diet Day on May 6th. By agreeing to become a Body Peace Zone for No Diet Day, you are agree to:
Starting Monday, May 2nd put our poster up in visible high traffic areas (don’t forget staff rooms and areas for the general public).
Place our inspiring quotes on mirrors and our stickers on your front door/window to let everyone know that this is a BODY PEACE ZONE.
Between May 2nd & May 6th use the hashtag #nodietday & tag @WHCwpg and let us know how you are promoting body peace for INTERNATIONAL NO DIET DAY.
What is Body Peace?
Body peace is about having respect for all body types, including your own. It means being non-judgmental about food choices and exercise habits. With Body Peace, together we create an environment where people of all size and shapes feel welcome.
Why should I help?
Healthy communities foster healthy individuals. Negative body image impacts mental and physical health in a number of ways, such as anxiety, depression and eating disorders. It benefits everyone when your business/organization is more accepting and accessible to everyone’s bodies, regardless of size.
How can I help?
We will be distributing body peace toolkits that talk about the information above. You can download a web version here. In addition to the above information, these kits contain:
To become a Body Peace Zone for No Diet Day contact:
Communications Specialist, Women’s Health Clinic
204947-2422 ext. 147
Organizations/Businesses that have pledged to be BODY PEACE ZONES for #nodietday!
A big thank you to Rinella Printers for being our print sponsor! Visit them here.